Each member of our Team brings a wealth of experience in Market Analysis to every project we undertake and is highly skilled in customizing a Community's architecture, amenities and marketing message to the needs and preferences of its target demographic. As a result, the Company’s Management has created many successful developments appealing to consumer groups as diverse as:

• Young Professionals

• First Time Homeowners

• Urban Singles

• Families

• The Newly Divorced

• Empty Nesters

• International Investors

• Move-up Buyers

• Second Home Buyers, and

• Retirees.

Each of our Principals has been responsible for the sale of thousands of homes. In today's competitive Marketing environment, New Albion’s Sales Team places particular emphasis on Branding, Online and Social Media Optimization (SEO and SMO) and Website integration for Home and Mobile Devices. 

Pricing Optimization Model

Establishing optimal pricing models for Base Homes and Option Programs is essential to maintaining the long-term profitability of a project. Toward that end, NAC has designed its own computer-based pricing platform that integrates not only the data of peer communities but also establishes the parameters for a supplementary pricing schedule that includes Locational Upgrades, View Premiums and Option Income.